How to use secret ‘subconscious hooks’ to dazzle apathetic prospects into HOT, addicted buyers who are desperate to put $MONEY$ into your account and read every word you scribble down on paper, from start to finish as if there was no tomorrow!
If you want to learn the secret skill of exponential Killer Kopywriting™ that quickly & easily produces attention-grabbing, riveting and cash-producing emails, letters and ads, then you need to immediately get your, profit-craving hands on the freshly updated, profit-reinforced exponential super pack – The Killer Kopywriting System™.
In less than two days, I am going to flush your mind with every trick I know to help you turb0-charge more suspects and prospects to action, engorge your business with a stampede of fresh, hot money-in-hand prospects willing, NO demanding to paying you top dollar for your product… without making a single cold call!
It’s the ‘unfair advantage’ you’ve been looking for… where the world is your oyster!
It’s your ULTIMATE licence to print $money$ on demand.
- Even if you’ve never written a word of sales copy in your life…
- Even if you think you totally suck as a writer…
- Even if your mind goes blank every time you try to write one word …
Imagine finally possessing the ability to automatically and easily come up with the precise word that convinces your suspect or prospect to act or buy NOW…
Do you ever wonder about the magic behind Killer Kopywriting™ that special flavour of writing that makes you hungry for more? While other copy is just plain dull and boring?
It has NOTHING to do with your business or the quality of service you provide.
It has everything to do with your ability to cast ‘magical spells’ in print…
…And I’m going to show you how to do it, systematically time after time –
It isn’t brain surgery.
But it’s not common sense either since most emails, most letters and most ads are plain boring, humdrum and ahem… totally suck.
But y’see, here’s the thing, every time your sales copy doesn’t strike a chord of total excitement with your prospects and clients, it gets chucked into the proverbial bin and your time, effort and hard-earned money are wasted.
Just because you don’t know how to write Killer Kopy™...
That’s why you need the Killer Kopywriting System™ NOW to immediately stop the profit leak in your business.
Drip, drip, drip…
Every minute, hour and day you don’t use Killer Kopywriting™ is costing you money. Money that is going down the drain. Money that could be flowing INTO instead of OUT of your bank account.
Oh there goes $100...
Darn it, with it went another $20 bill...
Let me be totally upfront and DIRECT. There’s no time to waste since it’s costing you money as we speak!
The Killer Kopywriting System™ is not just another collection of cool copywriting tricks amassed for you in one painfully-huge 3kg folder that would take you until 2010 just sift through.
The Killer Kopywriting System™ is everything you need to double your sales, triple your profits and work LESS in your business in 2008!
In less than two days, you’ll be able to EXECUTE these strategies IMMEDIATELY in your business.
You’ll get laser-focused on RESULTS – not distracted by a lot of cool and fun stuff to learn.
I’m not saying you’re not going to have fun – you will, but your business is about making money isn’t it?
What you’re about to discover will get you excited, very excited.
I hope you’re sitting down.
I have NEVER shared these exponential copywriting strategies outside of our most exclusive VIP and Platinum Programs.
Until now.
I am not sure how long I will offer this money-making system to non-VIP and non-Platinum Members…
The stuff I’ve included in the The Killer Kopywriting System™ is the unfair advantage that even MOST seasoned copywriters don’t fully understand.
From time to time, they stumble across these strategies by accident, but I am going to show you how to do write Killer Kopy consistently, on demand, SYSTEMATICALLY.
Here Are Just Some of the
Profit-Producing Secrets You'll Learn With This Intensive,
'Roll-up-your-sleeves' System:
- How to get more qualified prospects EVERY SINGLE time you lick a stamp and send a letter or click to send an email
- How to write creatively, going for the jugular each and every time to generate greater attention, response and SALES
- How to build a treasure-trove of great headlines, calls to action and copy elements that will make writing Killer Kopy™ even easier – so easy that even a fifth grader could do it!
- How to scientifically TEST headlines, copy and calls to action using Marc’s 3 x 3 Multiple Mailing Momentum Matrix™
- Tips, tricks, techniques and proven, paint-by-numbers copywriting FORMULAS used by the most experienced, expensive copywriters in the world to eliminate guesswork, waste and frustration that instantly smash writer's block to smithereens!
- How to spend $1 on marketing and get $2… $3… $4… and $5 in return
- If you're not keen to learn Killer Kopywriting9tm), it's still CRITICAL that you know 'good copy from bad'… so you can effectively management outsourced copywriters
- The 5 mistakes to avoid when you select, manage and leverage contractors for research, copywriting, editing and plain 'ole writin'…
- How to structure a multi-stage marketing campaign to build MOMENTUM for explosive results with Marc’s 3 x 3 Multiple Mailing Momentum Matrix™
- How to avoid the 3 most common mistakes people make trying to write 'advertising copy’
- Tweak your Yellow Page ad so it pulls 10 times what it costs you to run it
- The pros and cons of using images and graphics - what to do and what to absolutely avoid.
- How to grab your reader's attention from the ‘get-go’ and lead him or her step-by-step through your Pathways To Profits™
- Avoid the #1 problem all new copywriters have when they sit down in front of their computer to write
- The 4 things you must do before you begin writing a single word
- The 2 things you must have in mind every step of the way to ensure your readers sit up and take notice
- The 3 strategies you must weave into your copy so the story resonates with your audience there and then and your picture becomes crystal clear
- Most importantly – How to create a systematic and repeatable process to be inspired each and every time you need to write. Even though this is a creative process, it can be systemised. And 5 other keys to the vault that are too precious to reveal publicly…
In fact , I will reveal my TOP 17 secret strategies I’ve used consistently to become Australia’s #1 Exponential Growth Strategist. You could pick any ONE of these powerful tools, strategies and techniques today and start making money in your business TODAY.
If you’re looking to write irresistible copy that has your readers begging to give you their money, pounding door your door, look no further:
MY SECRET TOP 17 Tried & Tested Exponential Killer Kopywriting™ Tools, Tips and Techniques to Transform You Into a Killer Kopywriter™ --- in LESS THAN TWO DAYS!
Killer Kopywriting™ SECRET #1
Profitable Prospect Profiling™
You need to stop screaming at people who aren’t listening. Leveraging client profiles to substantially reduce marketing spend while increasing conversion and attraction of desired clients using proven exponential marketing concepts will instantly transform your communications. Some prospects are dangerous and toxic to your bottom-line and not worth chasing. This tool will help you attract the clients you want who will be happy to pay what you deserve. This is a simple 1 hr process that should reduce your waste, errors, redundancy and/or advertising inefficiency between 10-20% with minimal effort that will translate into thousands of dollars in savings! Savings that you will make each and every year...
Killer Kopywriting™ SECRET #2
Dr Dussault's Demographic Descriptors™
Every company has multiple types of clients, prospects and suspects; they all speak a different ‘language’. In less than 5 minutes, this tool will help you identify the style to use with the people you want to influence, so they listen and respect everything you say. You’ll see how to adapt your communications to the language, tone and event ‘accent’ of your marketplace. This strategy alone will DOUBLE the effectiveness of your ads, e-mails and marketing. NOT using this tool means you are wasting up to 50% of your opportunities by saying the WRONG thing, the WRONG way to the WRONG person… Owch!
Killer Kopywriting™ SECRET #3
Marc's 3X3 Massive Momentum Mailing Matrix™
A systematic and strategic approach to testing, fine-tuning, executing and repeating successful mailing campaigns that create and BUILD momentum to explode your bottom line results. This is not for the faint-hearted or ‘grass-hopper’ marketers who jump from great idea to the next. This is an advanced, exponential approach to determine, analyse and understand, with meticulous and careful testing, the kind of communications that produce Multiple Rivers of Revenue™ within your business so you can SYSTEMATICALLY and REPEATEDLY produce profitable results over and over and over and over and over...
Killer Kopywriting™ SECRET #4
Marc's Marketing Milestone Matrix™
This comprises an A3 size, 12-month milestone matrix with 4 quarterly checkpoints to keep you focused, driven and on track to produce REAL RESULTS. Using this tool means you will know exactly the month-to-month progress you’re making and what fine-tuning you must do to avoid disappointment at the end of the year. It’s your accountability officer who always tells you the truth. It’s as simple and easy to use as it is powerful.
Killer Kopywriting™ SECRET #5
The Dr’s Anatomy of an e-mail™
This is a simple 13-step framework for writing riveting, attention-grabbing emails that get read and acted upon. By isolating, identifying and DISSECTING each key element, you will finally understand the magic behind writing emails that work. E-mails that can produce cash and/or action outcomes ON DEMAND. Without this checklist it’s like showing up at a party not realising you forgot to put your skirt/pants on.
Killer Kopywriting™ SECRET #6
12 Point Killer Kopywriting checklist™
You shouldn’t NEVER rely on intuition when writing copy - it’s just too easy to miss a critical point or a key element that could make ALL the difference. The difference between a profit or a loss. A client and a lost opportunity. A company-making project and a ‘Oh so close, but no cigar’...
Pilots all have a checklist and we, as passengers, EXPECT them to follow EACH step EACH time they fly – a Killer Kopywriter™ does the same. EACH and EVERY time. That’s whjy it’s called a SYSTEM!
Killer Kopywriting™ SECRET #7
Selling Snowballs to Eskimos
This summary article explains the 6 strategies of persuasion you MUST use to dismantle your competition’s arsenal. It’s one of the key foundational principles of Killer Kopywriting™ that spills the secrets of constructing killer, irresistible offers to make people beg you to take their money – literally! Best of all, it will show you how to do it time after time as if by magic. Having a great product/superb service is simply not enough in today’s cut-throat competitive arena. Without this skill, you are literally stabbing in the dark each time you sit down to write copy. WITH this skill, you are a MASTER CRAFTSPERSON who can create a masterpiece ‘on demand’. A masterpiece that your prospects will ‘bid’ for at the highest price possible...
Killer Kopywriting™ SECRET #8
Tipping the Scales in Your Favour
How would you like to create MOMENTUM, a SWARM of suspects and prospects who want, no change that – DEMAND to know more about your products and/or services or better – DEMAND to buy from you?
This Momentum strategy is the cornerstone of moving a market towards you. Just like the merry-go-round you played on in grade school, ONCE you get it turning – spinning profits gets easier and easier. Best of all, you can SYSTEMATICALLY re-create the results in MULTIPLE marketplaces… If you know how to tip the scales in your favour. Otherwise they are tipped in your competitors’ favour!
Killer Kopywriting™ SECRET #9
Real Life ‘before and After’ examples
The best way to learn is by example. With these rela-life examples, you’ll see BOTH the before and after versions, comments and suggestions right in front of your eyes. You’ll instantly recognise patterns, connections and appreciate, on a deeper subconscious level, how to develop Killer Kopy™ by modelling the masters. This secret alone will prevent you from making the massive mistakes most people make when writing copy. This secret alone is worth the price of the entire system. The variety of examples, the detail of commentary are absolutely priceless. They have NEVER BEFORE BEEN SHARED with a non-VIP and non –Platinum Member audience...
Killer Kopywriting™ SECRET #11
Creating an Exponential ‘Swipe File’
All top calibre copywriters call upon a collection of tested and proven ads and sales letters to keep their razor sharp edge. They call it their ‘Swipe File’. Ideas, ads they ‘Swipe’ as they come across them. Having a swipe file slashes the painstaking drudgery and frustration when trying to come up with the Killer Kombination™ of concept, message, ad, call to action that will push the right buttons with the right audience at the right time. A sample collection has been collected to get you started and motivated to continue to build your Killer Kollection of Killer Ads™.
Killer Kopywriting™ SECRET #12
List of Copywriting books and references
There are hundreds of books on copywriting some are good, others are a complete waste of time. This concise list of the best books on direct marketing and copywriting ever written has been created just for you. Whether you’re an advanced/aspiring copywriter or just a bottom-line focused entrepreneur this is the short cut list that you MUST get your hands on to perfect your craft.
Killer Kopywriting™ SECRET #13
A slice and dice example
A complete sales letter is sliced, diced, dissected and analysed in painstaking detail by Australia’s #1 Exponential Growth Strategist – Dr Marc Dussault. His process shows you the mistakes and blunders you must avoid if you want your sales copy to be read from start to finish and acted upon. In this actual example, you get to look behind closed door to see the Dr’s scalpel at work like NEVER BEFORE. Only Platinum and Diamond level clients ever get to see this ‘autopsy level’ of dissection and analysis.
Killer Kopywriting™ SECRET #14
The 4 Keys to Success for writing Killer Kopy™ (Audio)
It is infinitely easier to hit a target when you know what you’re aiming for. Killer Kopywriting™ requires a SYSTEMATIC approach that can be a very intimidating for the novice, but then quickly becomes second-nature for the Killer Kopywriter™ when the SYSTEMS key essential components are reduced to their bare essentials.
Killer Kopywriting™ SECRET #15
Finding your voice to write Killer Kopy™ (Audio)
One of the most effective ways to become persuasive in your marketplace is to use copywriting and marketing material that is consistent and congruent with your image, your persona. In this short audio program you’ll learn how to develop a compelling voice that’s congruent with your personality and style. You’ll learn to naturally and effortlessly attract people who will admire your authenticity and style like never before. Once you ‘find your voice’, your whispers will resonate like thunder.
Killer Kopywriting™ SECRET #16
This secret is so powerful that I can’t even tell you what it is. When you SEE it, you’ll be gobsmacked. You’ll wonder how you ever wrote ANYTHING without it. You’ll be perplexed, impressed and amazed at its elegance, simplicity and dynamic interactivity. It’s one of the MANY secrets that will be revealed when you purchase the Killer Kopywriting System™
Killer Kopywriting™ SECRET #17
The Power of Numbers (Audio)
This 3 and a half minute audio segment highlights one of the many aspects of the power of words, in this case – numbers. What they represent, what they mean and how you can use that for greater effect, influence and persuasion.
Can you see why The Killer Kopywriting System™ could make you almost unbeatable?
Doesn’t that excite you just a little bit?
If you’re a bottom-line focused entrepreneur or a driven aspiring/seasoned copywriter, looking for tried & tested quality short-cuts to give you an instant competitive advantage – you’ve found it!
But here’s the thing.
You CAN’T have it.
Let me explain.
As part of the system, you need to attend a one-day workshop that will fully train you in using those tools, strategies and techniques. It’s an instructional session where you will test drive every tool in a safe environment with me by your side showing you how you can make the absolute most out of every single tip, technique and template.
The cost of the workshop on its own is $2,995, but for you, it’s included in the Killer Kopywriting System™. So your ability to pay is not an issue. Whether you get into the room is another thing. That’s why you must act quickly to get in...
A One-Day, FULL Killer-Kopywriting™-Immersion with some of Australia’s Most Ambitious, Profit-Hungry Entrepreneurs to TRAIN You To Become A Master of These Devastatingly Precise Kopywriting Weapons of Mass Prosperity™...
This one-day workshop is PRICELESS.
You see, these tools are so advanced, powerful and exponential that you just can’t go over them on your own. You need an experienced guide by your side to help you adopt and adapt the techniques to your own unique situation. The system is unlike anything else you have tried in your business before. So naturally I need to show you a few tricks of the trade so that you actually, ‘get it’ and apply them in YOUR business ON THE DAY.
That’s right, ON the day.
We take your training wheels off BEFORE you step into the workshop. We do that with our Pre-Program Preparation™ - commonly called homework!
You remember homework – Way back ‘when’...
That’s why, when you attend the full-day, full-on, gloves-off workshop that goes non-stop from 10:00 AM to 5:00 PM, you’ll MasterMind with other super-achievers, form profitable relationships, pick other people’s lucrative brains… But most importantly, you’ll come out beaming with exponential ideas you can turn hidden opportunities sitting right there under your nose into cold, hard cash instantly!
Can you imagine what it would do to your bottom line if your prospects and clients understood the benefits of your products or services as well as you do?
You know they would buy more.
You know they would buy more often.
You know they would give you more referrals.
You know they would be happier, satisfied and less ‘trouble’ to deal with.
The Killer Kopywriting System™ will teach you the skills you need to "crawl inside" your prospects' minds and:
- gain their undivided attention
- build interest in what you have to say
- hammer home the reasons why they need to act on your offer now
- get them to take action and buy now
Imagine if a few little changes could attract double or triple the amount of leads you currently get. How much would that be worth to your bottom line?
$1,000 per month? $5,000 per month?... $25,000/month?
Imagine solving your financial problems in ONE DAY and focusing on something different, like booking a holiday instead of worrying about paying the bills…
Wouldn’t it be nice to spend your hard-earned money on something that rewards you rather than losing money every day on ineffective marketing?
If you're already spending money on ads, direct mail, websites or email marketing, your new-found Killer Kopywriting™ skills will have an immediate bottom line impact by boosting the Return on Investment on every promotion you run.
Here's what I mean:
Your costs remain the same... *
- You spend exactly the same on advertising
- You spend exactly the same on printing
- You spend exactly the same maintaining your website
- You spend exactly the same on overheads
...but your sales skyrocket and...
- you enjoy increased response rates, which translates into more revenue per dollar spent on marketing.
- you reach more people with your message, your brand, your identity and your positioning
- you effectively get people to self-select so you waste less time with tyre-kickers and concentrate only on those prospects who are sincerely interested in what you have to offer
- you shorten the sales cycle by triggering actions toward the purchase (we call that optimising your Pathways To Profits™), or if you're really good at this, you increase the frequency AND size of purchase – what we call a DOUBLE WHAMMY™ for your bank account!
- Best of all, you’ll always know what Your Next Best Step™ is. The single ONE thing that will give you the BEST result – NOW. No more missteps. No more tripping over your own feet. No more being sideswiped by your competitors!
* Of course we’ll teach you at least 5 super secret saving strategies to get stuff done for pennies on the dollar. That’s one of the BONUSES you get ONLY when you attend the Killer Kopywriting Workshop™.
All the wasted time, energy and frustration that you used to spend putting together written promotions can now be spent delivering value to your clients and converting them into raving fans who’ll gladly refer more clients to you at no cost to you!
This STRICTLY limited by-invitation-only workshop always gets filled to capacity – you need to act quickly if you don’t want to miss your chance…!
The Killer Kopywriting Workshop™is an exclusive event where you and 29 other highly-motivated entrepreneurs will make lasting and measurable improvements in your ability to attract, convert and retain clients using the art and SCIENCE of the written word.
What would it be worth to you, your business and ultimately your lifestyle if all your written communications produced 10, 20 or even 50 percent greater response? Or if tweaking a few long-standing promotions created an IMMEDIATE boost in cash-through-the-door? It's actually not hard to do, once you know how AND HAVE A SYSTEM.
The Killer Kopywriting System™ is a one-off investment that will start to pay dividends today, tomorrow, next week and the week after that… for years and years to come.
A ONE DAY Investment that pays off for a lifetime of profits!
Only 30 Can Attend – That’s You and 29 Others: Book Your Seat Now
To Avoid Being 'Locked Out'
I could go on and on about the benefits and payoffs of what you'll learn, but the reality is, we only have room for 30 people. We already have [14 Business Mastery Platinum Program Members who have registered]. Platinum Membership puts them at the front of the queue BEFORE the queue was even formed – membership does have its privileges! If you’re not a Platinum Member it’s not a question whether you should give this offer a go, but whether there is still a spare seat for you to sit in.
There are only [16] seats left...
Seats are filled on a first-come, first-served basis. The admission price for the Killer Kopywriting Workshop™ is $2,995 - a very modest sum when you consider this investment will instantly push thousands of dollars of profits to your bottom line OR save you hundreds of dollars on promotions that are currently a waste of your time money and effort. But because you purchased the Killer Kopywriting System™, the Workshop is included!
Plus, Workshop Participants Will Benefit From
2 Extra Bonuses + 1 Secret Ingredient
Killer Bonus #1
How to leverage an article using 15 Exponential Marketing strategies that will propel your profits like never before. Each one of the fifteen strategies is easy to deploy, multiplying your Kopywriting™ investment – over and over and over and over again – systematically and repeatedly. Until you get tired of making too much money too easily… (Yeah, I didn’t think so!)
Killer Bonus #2
When you sign up after reading this, you’ll be sent the Pre-Program Preparation™ kit to give you the Next Best Steps™ to jump start the optimisation of your Pathways To Profits™. You’ll get the first one within 60 seconds of signing up.
Each lesson will be automatically delivered to your inbox BEFORE you attend the Workshop to guarantee that when the master appears, the student will be ready.
“Wax on, wax off.”
Super Secret Special Ingredient
This ingredient is so secret that it is not written anywhere. It will ONLY be revealed on the day to participants!
Decide now, without hesitation to invest in The Killer Kopywriting System™.
Someone may already be sitting in your chair.
It may be your competitor.
Ouch! That's gotta hurt!
Sorry about that…
Onward and upward!
Dr Marc Dussault
Platinum Program Director and Chairman, Empowernet International
P.S. You're spending time, money and energy promoting your business anyway - doesn't it make total sense to turn those trickling "streams" of revenue into gushing torrential Rivers of Revenue™?
Just one last thing – go to bed early the night before. At the Workshop, we're going to take the gloves off like never before, pushing peoples' buttons, EXPLODING constricted mindsets and reframing previously held misconceptions – You'll want to be fully rested or you'll get left behind within minutes and miss all the real fun and games!
When you sign up now, I will send you hand-picked bonuses to reward you for making the decision you know you want to make. The decision you can’t afford not to make BECAUSE you know it’s costing you money and more importantly, TIME.
I know that unless I give you a REASON to decide right now, life will get in the way. I know, I’ve been there, just like you – running around putting out fires like there’s no tomorrow.
That’s right – there is NO TOMORROW, because tomorrow never comes. I’ll get to this tomorrow – it’s not going to happen.
You have to make your decision TODAY.
As my gift for the decision you’ve just made, I will send you special bonuses that will take all the risk out of the decision for you BEFORE you even attend the Workshop even though we have a no-questions-asked-we’ll-give-you-a-100%-refund-if-you-are-not-totally-and-absolutely-convinced-this-will-work-for-you-in-your-business guarantee.
I will send the first of the bonuses within the next 2 minutes.
The BONUSES are NOT the reason to sign up – you NEED to sign up because you NEED to stop wasting your money and time on ineffective marketing.
The BONUS is just the dessert you get to eat BEFORE the main meal.
Click here to START the shift from ho-hum copy into Killer Kopy™.